EXECUTIVE REPORT 2022 pt en
TO GO BACK

TransforMAR

TransforMAR is an initiative by Lidl and Electrão that challenges people that are in summer break to collect plastics to transform them into something new. This project is part of the commitment to reduce plastic by 20% by 2025, made by Lidl in 2018. In 2022, the plastic was transformed into t-shirts and artistic installations.

VIDEO PLACEHOLDER

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Tons of Plastic and Metal Collected

OBJECTIVES

- Awareness
- Collected Waste
- Recycle more and better
- Giving back to the community

TARGET AUDIENCE

- People in summer break
- Community of the locations where TransformAR is stablish

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